Adwords is expensive… Am I right?

I loath those days of dropping a cool $100 on roughly 20-30 clicks to a website… that’s insane!

But before you read, I recommend you brush up on your PPC knowledge. Otherwise, be warned, I simplified this as much as I could.

$100+/Click On Adwords?

For example, I was researching the cost to advertise “personal injury lawyers” offer, and found this out…

Personal Injury Lawyer PPC Cost

Yep… $70-150+ per click… Now this obviously makes sense if you are involved with hundred thousand dollar settlements, so it’s totally normal.

I will assume their ROI (return on investment) is at least 100% of their advertising budget, if not more.

Now in the case of pay-per-call affiliate marketing, the offer pay-out can range from $2-50+. Our goal is to also have a profitable ROI, and traffic that we can leverage into the hundreds and thousands.

When you have 2 advertisers bidding on the same keywords, with the same pay-out, what comes out on top, is the “Quality Score” of the ad and landing-page.

I won’t go into too much detail on this, but here is a quick overview of “Quality Score” for Google Adwords.

Now we understand that the cost of your click is based on Max Bid, Click-through-rate (CTR), and Quality Score (QS), allow me to extrapolate further with…

Optimized Landing Pages?

Thanks to the click-to-call feature within Adwords, you can GREATLY improve your quality score using a variety of landing page/web-site techniques, to lower your Cost-per-click. In some cases, without ever even needing a landing page!

Here is an example of what I mean:

I’ve used 4 drastically different landing pages, but used the same keywords and ad-copy within Adwords.

Cheaper Adwords Pay-per-call advertising

The Quality score of the landing page/website dramatically influences your costs, and could ultimately prove between a positive and negative ROI.

Don’t want to spend the time and money figuring out which, how and why landing pages work?

Adwords Pay-Per-Call Mastery!

Luckily, in the upcoming Adwords Pay-Per-Call Mastery Course, I will be revealing the simple and advanced techniques I use to lower Adwords click-costs considerably, with respect to Pay-Per-Call advertising!

Lower Adwords Pay-Per-Call Advertising Costs

Lower costs for your pay-per-call campaign are extremely important, when you are facing the challenge of calls not always going through, conversion issues, and obviously competition.

Lowering your CPC (in this example) from $4 to $0.45 can, once again, mean the conclusion between losing money, having a 50-100% ROI, and being extremely profitable!

Like I said, I will show you how I did this within the upcoming Adwords Pay-Per-Call Mastery.

It’s coming!

Leonidas

Quote of the Day

“Knowing a great deal is not the same as being smart; intelligence is not information alone but also judgment, the manner in which information is collected and used.”

~Carl Sagan

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